Privacy Policy for Social Media

We (hereinafter also “Büter Hebetechnik GmbH” or “we”) would like to inform you below about the processing of your personal data in connection with the use of our social media channels in accordance with Art. 13, 14, 21 of the General Data Protection Regulation (“GDPR”).

Privacy Policy for our Facebook Page

We maintain a public company page (fan page: https://www.facebook.com/bueter.hebetechnik/) on the Facebook platform, a service of Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (“Meta”). With this information, we inform you about the processing of personal data that takes place in connection with visiting and interacting with our Facebook page.

1. Joint Controllership According to Art. 26 GDPR

Meta and we (Büter Hebetechnik GmbH, Emmener Str. 9, 49716 Meppen, e-mail: [email protected], telephone: +49 (0) 5935/7059-0; Data Protection Officer: Carla Holterhus, e-mail: datenschutz[at]bueter.de) are jointly responsible for the processing of so-called page insights within the meaning of Art. 26 GDPR. This data is provided by Meta in aggregated form and does not allow us to draw any conclusions about individuals. The contractual agreement on joint responsibility (“Page Controller Addendum”) can be found at: https://www.facebook.com/legal/terms/page_controller_addendum

Meta is particularly responsible for:

  • the primary duty to inform data subjects,
  • the exercise of data subject rights according to Art. 12–22 GDPR,
  • the security of processing.

We are responsible for:

  • the legally compliant operation of our Fanpage,
  • interaction with users (e.g., comments, messages).

2. Purposes and Legal Bases of Data Processing

  1. a) Data Processing by Meta

Each time you visit the Facebook page, Meta processes data such as:

  • IP address, browser information, location data, device characteristics
  • Interaction data (e.g., likes, comments, sharing content)

This processing is the sole responsibility of Meta. You can find details on this at: https://www.facebook.com/about/privacy

  1. b) Data Processing by us (Büter Hebetechnik GmbH)

We process personal data if you:

  • contact us via Facebook Messenger,
  • leave public posts on our page (e.g., comments, ratings),
  • react to our posts (e.g., likes, shares).

The legal basis is our legitimate interest according to Art. 6 para. 1 lit. f GDPR in public relations, customer communication, and interaction with users. In the case of an existing business relationship or inquiry, Art. 6 para. 1 lit. b GDPR may also be applicable.

3. Data Transfer to Third Countries

Meta may transfer personal data to the USA or other third countries. The data transfer takes place in accordance with the standard contractual clauses of the EU Commission pursuant to Art. 46 GDPR, available at: https://www.facebook.com/legal/EU_data_transfer_addendum

Meta is also certified in accordance with the EU-US Data Privacy Framework (DPF). Further information: https://www.dataprivacyframework.gov/participant/4452

4. Storage Period

We do not store any personal data outside of Facebook. Data published on Facebook or transmitted via Messenger is subject to Meta’s storage periods. You can delete your own posts at any time.

5. Your Rights as a Data Subject

You have the following rights vis-à-vis Meta and us:

  • Information about your stored data (Art. 15 GDPR),
  • Rectification (Art. 16 GDPR),
  • Erasure (Art. 17 GDPR),
  • Restriction of processing (Art. 18 GDPR),
  • Data portability (Art. 20 GDPR),
  • Objection to processing (Art. 21 GDPR),
  • Complaint to a supervisory authority (Art. 77 GDPR).

Please note: Only Meta has access to complete usage data. We therefore recommend that you send inquiries directly to Meta: https://www.facebook.com/help/contact/308592359910928

You can make your own privacy settings for the display of personalized advertising in your Facebook account: https://www.facebook.com/settings?tab=ads

6. Provision of Data

The use of our Facebook page is voluntary. You are not legally or contractually obliged to provide personal data.

7. No Automated Decision-Making

We do not carry out automated decision-making, including profiling, in accordance with Art. 22 GDPR.

8. Changes to these Notes

We reserve the right to update these privacy notices in the event of changes in data processing or legal requirements. The current version can be found on our Facebook page or our website.

Privacy Policy for our Instagram Profile

1. Data Controller

We operate the Instagram profile[https://www.instagram.com/bueterhebetechnik/] on the Instagram platform, a service provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter “Meta”). We are jointly responsible with Meta for certain processing of personal data in the context of our Instagram profile within the meaning of Art. 26 GDPR:

Büter Hebetechnik GmbH
Emmener Str. 9, 49716 Meppen
E-Mail: [email protected]
Phone: +49 (0) 5935/7059-0

Data Protection Officer:

Carla Holterhus
Email: datenschutz[at]bueter.de

2. Purpose and Legal Basis of Data Processing

  1. a) Processing by Meta

When using our Instagram profile, Meta processes personal data on its own responsibility, e.g.:

  • IP address, device information, location data
  • Usage, interaction, and profile information
  • Cookies and similar technologies

Meta processes this data for profiling, advertising, user analysis and the provision of page statistics (so-called insights). You can find details on this at: https://privacycenter.instagram.com/policy

Legal basis: for registered users: Art. 6 para. 1 lit. b GDPR; for unregistered visitors: Art. 6 para. 1 lit. f GDPR

  1. b) Processing by us

If you contact us via Instagram (e.g., through comments, likes, or direct messages), we process the data collected for:

  • Processing your inquiry
  • Communication
  • Public relations and customer care

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest); for specific inquiries: additionally Art. 6 para. 1 lit. b GDPR

3. Joint Controllership (Art. 26 GDPR)

Meta and we are jointly responsible for the processing of Page Insights data. The relevant agreement (“Page Insights Controller Addendum”) can be found here: https://www.facebook.com/legal/terms/page_controller_addendum

Meta assumes primary responsibility and undertakes to uphold data subject rights. You can also address inquiries regarding Insights to us – we will forward them to Meta.

4. Data Transfer to Third Countries

Meta transfers personal data to the USA and possibly to other third countries. The transfer takes place: on the basis of the standard contractual clauses of the EU Commission (Art. 46 GDPR) https://www.facebook.com/legal/EU_data_transfer_addendum and based on the certification according to the EU-U.S. Data Privacy Framework (Art. 45 GDPR) https://www.dataprivacyframework.gov/participant/4452

5. Storage Period

We do not store any data outside of Instagram. You can delete data that you publish via Instagram (e.g., comments, messages) yourself at any time. The storage period of data at Meta is governed by their privacy policy.

6. Your Rights as a Data Subject

You have the right at any time to:

  • Information (Art. 15 GDPR)
  • Rectification (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Objection (Art. 21 GDPR)
  • Complaint to the supervisory authority (Art. 77 GDPR)

To exercise your rights, please contact Meta primarily at: https://www.instagram.com/accounts/privacy_and_security/

Alternatively, you can contact us – we will forward your request.

7. Provision of Data

The use of our Instagram profile is voluntary. There is no legal or contractual obligation to provide personal data.

8. No Automated Decision-Making

No automated decision-making or profiling as defined by Art. 22 GDPR takes place by us.

9. Changes to these Notes

We reserve the right to adapt these notices in the event of changes in data processing or legal requirements. The current version can always be found here or on our website.

Privacy Policy for our LinkedIn Page

1. Data Controller

We operate the LinkedIn company page https://www.linkedin.com/company/büter-hebetechnik-gmbh on the platform of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”).

The controller within the meaning of Art. 4 No. 7 GDPR is:

Büter Hebetechnik GmbH
Emmener Str. 9, 49716 Meppen
E-Mail: [email protected]
Tel.: +49 (0) 5935 7059-0

Data Protection Officer:

Carla Holterhus
Email: datenschutz[at]bueter.de

2. Purpose and Legal Basis of Data Processing

  1. a) Data Processing by LinkedIn

When visiting our LinkedIn page, LinkedIn processes personal data on its own responsibility, including:

  • IP address, device information, browser data
  • Interaction behavior (e.g., likes, comments, views)
  • Cookies and similar technologies

LinkedIn uses this information for the purposes of reach measurement, advertising and market research. Details can be found in the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy

Legal basis: registered users: Art. 6 para. 1 lit. b GDPR; unregistered users: Art. 6 para. 1 lit. f GDPR

  1. b) Data Processing by us

If you interact with us via LinkedIn (e.g., via comment or message), we process the data transmitted there (e.g., name, profile, message) to respond to your inquiry.

Legal basis: Art. 6 para. 1 lit. f GDPR (communication and public relations); for specific inquiries, additionally Art. 6 para. 1 lit. b GDPR (initiation of contract)

3. Joint Controllership According to Art. 26 GDPR

For the processing of so-called Page Insights, we are joint controllers with LinkedIn within the meaning of Art. 26 GDPR. These anonymized statistics contain aggregated information on interaction with our page.

The obligations under data protection law were regulated in a Joint Controller Addendum, which you can view here: https://www.linkedin.com/legal/l/page-joint-controller-addendum

Meta bears primary responsibility for:

  • Exercise of data subject rights
  • Information obligations
  • Data security

4. Data Transfer to Third Countries

LinkedIn may transfer data to the USA or other third countries. The transfer takes place on the basis of the:

Standard contractual clauses of the EU Commission pursuant to Art. 46 GDPR: https://www.linkedin.com/legal/l/eu-sccs

Certification in accordance with the EU-U.S. Data Privacy Framework (DPF) pursuant to Art. 45 GDPR: https://www.dataprivacyframework.gov/participant/5448

5. Storage Period

We do not store any personal data outside the LinkedIn platform. Content that you post publicly or send via messages can be deleted independently within your LinkedIn account.

The storage period within LinkedIn is governed by their internal data policy.

6. Your Rights as a Data Subject

You have the right to:

  • Information (Art. 15 GDPR)
  • Rectification (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Objection (Art. 21 GDPR)
  • Complaint to the competent supervisory authority (Art. 77 GDPR)

Please direct inquiries regarding Insight data directly to LinkedIn: https://www.linkedin.com/help/linkedin/ask/TSO-DPO. Alternatively, you can also contact us – we will forward your request accordingly.

7. Provision of Data

The use of our LinkedIn profile is voluntary. There is no legal or contractual obligation to provide your data.

8. No Automated Decision-Making

We do not use automated decision-making or profiling within the meaning of Art. 22 GDPR on our LinkedIn page.

9. Changes to these Notes

We reserve the right to update these privacy notices in the event of legal or technical changes. The current version can be found on our website and in our LinkedIn profile.

Status: 2025-02-04

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